Customising Your Online Store: Tips and Best Practises

 In today’s digital era, every business is looking to expand its reach and boost sales which makes establishing an online store no longer a choice but a necessity. However, with fierce competition in the e-commerce industry, it is crucial to stand out and provide a unique shopping experience for your customers. 

Customization plays a key role in achieving this, allowing you to tailor your online store to align with your brand, enhance the user experience, and drive conversions. Let us explore a few tips and best practices to customise your online store. 

Table of Contents

Tips and best practices

Responsive Design

With an increasing number of people using smartphones and tablets for online shopping, a responsive website is important. An online store that automatically adjusts its layout and content to fit various screen sizes and devices will be prioritized by  Google’s search algorithms, making responsive design crucial for SEO success. This also boosts user engagement, reduces bounce rates, and improves search engine rankings.


One-size-fits-all doesn’t work anymore. Personalize your online store to cater to individual preferences and shopping behaviours. Utilise data insights to recommend personalized product suggestions, create targeted marketing campaigns, and deliver relevant content. 

Personalization can be achieved through various means, such as displaying product recommendations based on a customer’s browsing history or purchase behaviour which can lead to an increase in customer satisfaction and encourage repeat purchases.

Streamlined Navigation

 Simplify your website’s navigation to help visitors find what they need quickly and effortlessly. A clutter-free navigation system enhances the user experience, reducing bounce rates and encouraging prolonged browsing.

 Your navigation should be well-organised with clear categories and subcategories. Implement a search bar to facilitate easy product searches. By making navigation easy and intuitive, you improve your chances of converting visitors into customers.

High-quality images and Videos

Visuals are powerful sales tools. Invest in high-resolution product images and videos that showcase your products from various angles. This can significantly boost customer confidence and improve conversion rates.

High-quality visuals make your products more appealing and gain the trust of potential customers. When customers can see your products in detail, they are more likely to make informed purchase decisions. With you can also add Product Videos, which would give your customers a 360-degree view of the product and help them choose your products confidently.

Fast loading speed

 One thing that directly impacts user satisfaction and SEO rankings is website loading speed. Optimize images, and enable browser caching to ensure your online store loads fast across all devices.  A slow-loading website frustrates users and can lead to higher bounce rates. By optimizing your site’s loading speed, you create a seamless shopping experience that encourages visitors to explore your products and make purchases.

Secure Payment Options

 Security is a top concern for online shoppers, and providing secure payment options is essential to gaining their confidence. Earn the trust of your customers by offering a variety of secure payment options. Integrate secure payment gateways which makes it easy for customers to purchase.

Customer Reviews and Testimonials

 Displaying genuine customer reviews and testimonials adds credibility to your online store. Positive reviews build trust and encourage potential buyers to make a purchase.

 Customer reviews are social proof, indicating to new visitors that others have had positive experiences with your products or services. Encourage customers to leave reviews and respond to them, showing that you value their feedback.

Social Media Integration

 Integrating social media buttons and sharing options facilitate easy content sharing and expands your online presence. Engaging with customers on social platforms can also help build a loyal community around your brand. Social media is a powerful marketing tool that allows you to connect with your audience on a more personal level. Use it to share product updates, promotions, and customer success stories to increase brand visibility and drive traffic to your store.

SEO-optimized Content

 Create valuable and relevant content that aligns with your products and target audience. Optimize your content with SEO keywords, headings, and meta tags to improve organic search visibility.

Producing informative blog posts, product descriptions, and landing pages that incorporate relevant keywords can help your online store rank higher in search engine results. Regularly update and add new content to keep your website fresh and engaging for users and search engines.

Optimise for Voice Search

 Voice Search is one of the emerging trends in eCommerce.As voice-enabled devices are becoming more popular, optimising your online store for voice search is important. Use natural language and long-tail keywords in your content to cater to voice search effectively. 

With the rise of voice-activated assistants like Siri and Alexa, optimising your content for voice search ensures that your online store remains relevant and accessible to a broader audience. Choosing an online store builder like that provides in built voice search for all the stores can help you in the long run.

Clear Call-to-Action (CTA)

 Guide visitors throughout their buying journey with clear and compelling calls to action. Use contrasting colours and persuasive language to prompt users to take the desired action, such as “Buy Now” or “Add to Cart.” An effective CTA can make the difference between a visitor leaving your website and becoming a customer. Make your CTAs visible and strategically placed throughout your online store to encourage visitors to take action.

Multilingual and Multi-currency Support

 Providing multilingual support and displaying prices in various currencies can help you sell your products globally. Localization can enhance the user experience for international customers, thereby potentially increasing conversions. Catering to customers in their native language and currency creates a personalised experience, making them more likely to feel comfortable and confident in purchasing.

Analyse and optimise

 Data analysis provides valuable insights into the effectiveness of your customization efforts. By understanding how users interact with your online store, you can identify pain points and opportunities for improvement.  Regularly analyse your website’s performance metrics, user behaviour, and conversion rates. Use tools like Google Analytics to identify areas for improvement and implement data-driven changes. Using eCommerce solutions like can help you to track your store’s data with free Google Analytics integration.

 Customising your online store is a dynamic and ongoing process that requires continuous attention and adaptation. By incorporating these tips and best practices into you can create a unique and personalised shopping experience that delights your customers and increases your business’s growth. You can also use for your online store as they offer numerous customisations which would be helpful for your business.

 Stay up-to-date with the latest trends, keep an eye on your competitors, and consistently optimise your online store for better search engine visibility and customer engagement. Embrace the power of customization, and your online store will undoubtedly thrive in the ever-evolving world of e-commerce.

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Leave a comment