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What is the first thing that comes to your mind when you think of the word – S, M, L, XL?
Definitely not your mobile phone or shoes. There are certain things that are always known by their size. Imagine going to a shop where there are no size tags on the dress, you will have 2 options – Leave the store or try as many dresses as you can to find the perfect one. This is what your customer would be forced to do if they do not have a sizing guide on your eCommerce Website.
But before knowing more why the Product Sizing Chart is important, let us understand what a product size chart is.
A chart or, more particularly, a size table that lists the various product sizes and their corresponding body measurements help buyers choose the right fit. Although each product has a unique size tag, it is always good to incorporate one that is relevant to the items in your store.
Reasons why Product Sizing chart is important for an online store:
Currently, 30% of online purchases of goods are returned, according to the industry. Have you ever thought about this? And almost many products are returned as the size doesn’t fit the customer. When you incorporate the product sizing guide you can expect a guaranteed decline in the number of returns from your customers. Therefore, Product sizing guides are a great way to offer a better online shopping experience and save business costs
Apart from this, there are different reasons why product sizing guide is important for an online store.
Provide details on the product
When purchasing something online, there is no opportunity to try it out before making a purchase. This can be a major obstacle for many shoppers, as they may be unsure of the size or fit of the product. As a result, they may be hesitant to make an online purchase, or they may end up returning the product if it does not fit properly.
A product sizing chart is important here as it can help to overcome this obstacle by providing shoppers with clear and concise information about the size and fit of the product. The size chart should include measurements for all of the key dimensions of the product. It should also include instructions on how to measure these dimensions, so that shoppers can get accurate measurements.
In addition to providing measurements, the size chart should also include information about the fit of the product. For example, the chart might say that the product runs small or large, or that it is designed to be loose-fitting or form-fitting. This information can help shoppers to choose the right size for their body type and desired fit.
By providing clear and concise information about the product size, a size chart can help to increase customer confidence and reduce the number of returns. This can lead to increased sales and improved customer satisfaction.
Different Size Numbers
Earlier, it was common for all brands to use the same size charts. However, this is no longer the case. Today, different brands use different size charts, even for the same type of product. This can be confusing for shoppers, as it can be difficult to know which size to choose.
There are a few reasons why different brands use different size charts. One reason is that different brands have different target customers. For example, a brand that sells clothes for plus-size women may use larger size charts than a brand that sells clothes for petite women.
The best way for buyers to choose the right size is to consult the size chart for the specific product they are interested in. The product sizing chart will typically list the measurements for the product, such as the bust, waist, hips, and inseam. Buyers can then compare their own measurements to the size chart to determine the right size for them. This is one reason why product sizing chart is important for an online store.
In addition to consulting the product sizing chart, buyers can also read reviews of the product to see what other shoppers have said about the sizing. This can be helpful, as it can give buyers an idea of how the product runs.
Finally, buyers can always contact the customer service of the brand to ask for help in choosing the right size. The customer service representatives should be able to provide guidance based on the buyer’s measurements and the specific product they are interested in.
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Enhance Sales
When users are not sure about the Product Size they will not make a purchase and go to an offline store. In fact, excessive rates of returns are often caused by the wrong product size, which reduces overall sales.
Imagine having a product sizing guide within your store, that would instruct them on how to take measures and where to take them. Product size charts use visual displays that offer instructions on how to measure a specific product. There may be instances when a customer could be measuring the waist below the navel but the measurement should have been taken on top.
A product sizing chart is important in this scenario as it will clear all the confusion and give clients up-to-date information. When a user has knowledge of what the size is and whether it is for their body type, they can decide if they want it or not. Not to mention higher customer satisfaction comes from choosing the ideal fit. thereby boosting the sale of the whole product line.
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Attract International Buyers
When selling products online, it is important to cater to the needs of buyers from all parts of the world. This includes providing a product size chart that is relevant to the specific country or region where the buyer is located.
For example, a size chart for women’s clothing in the United States will be different from a size chart for women’s clothing in the United Kingdom. This is because there are different sizing standards in different countries.
In addition, not all manufacturers use the same sizing standards. This is especially true for products that are made in different countries. For example, a pair of jeans made in China may have different sizing than a pair of jeans made in the United States.
To avoid confusion and ensure that buyers get the right size, it is important to provide a product size chart that is specific to the country or region where the buyer is located, and to the specific manufacturer of the product.
And that’s not all; not all manufacturers create things in accordance with the same standards. Online retailers include goods from a variety of manufacturers. A brand-specific product sizing chart makes choosing the correct size for online purchases easier.
In conclusion, a product size chart is an essential tool for any online store. It can help to reduce returns, improve customer satisfaction, and boost sales. By providing clear and concise information about the size and fit of your products, you can help your customers choose the right size and get the most out of their purchase.
